India's First Online Pound Store

Career With Fashionkart

Currently we seek candidates for the following positions:

Brand Manager

Job Description




·         Understanding & defining the brand identity & aligning all the brand plans 

·         Analyze how to position the brand in the market and crystallise targeted consumers insights

·         Take brand ownership and provide the vision, mission, goals and strategies to match up to

·         Translate brand strategies into brand plans, brand positioning and go-to-market strategies

·         Lead creative development and create motivating stimulus to get targeted population to take action

·         Establish performance specifications, cost and price parameters, market applications and sales estimates

·         Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

·         Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

·         Oversee marketing and advertising activities to ensure consistency with product line strategy

·         Monitor product distribution and consumer reactions

·         Brainstorm new and innovative growth strategies

·         Align the company around the brands direction, choices and tactics

·         Co-ordinating with advertising agencies and research agencies, to develop suitable brand initiatives to position the brand.

·         Publish monthly marketing plan & manage delivery within the budget


Salary                                     :               Best in Industry

Industry                                  :               Internet / Ecommerce

Functional Area                     :               Marketing Advertising MR PR Media Planning

Role Category                       :               Marketing

Role                                        :               Product/Brand Manager



Marketing PlanningSalesAdvertisingBrand ManagementBrand PositioningMarketing CampaignsDistributionStrategyROIBrand ManagerBrand

Desired Candidate Profile


UG:Any Graduate - Any Specialization

PG:Any Postgraduate - Any Specialization, Post Graduation Not Required

Doctorate:Any Doctorate - Any Specialization, Doctorate Not Required



·         Minimum 5 years in Travel or Airlines in a Brand management role

·         Proven working experience in Online Marketing/Branding

·         Highly creative with experience in identifying target audiences and devising /Print/digital campaigns that engage, inform and motivate

·         Working knowledge of ad serving tools

·         Experience in setting up and optimizing Google Adwords campaigns

·         Strong analytical skills and data-driven thinking

·         Up-to-date with the latest trends and best practices in Product Marketing, Mobility Business, online marketing and measurement

4 position available.
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